Want to learn OnSite SEO? Free Video Training Available
Nov 11, 2009 Real Estate
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For over a decade Real Estate SEO Pros has been working behind the scenes with Real Estate Agents to teach them SEO. We have decided to come forward and present our much asked for services for Real Estate Agents who are not presently our clients, so we have produced free videos, 6 in fact, to aide with SEO for Agents sites.
Search Engine Optimization, or SEO for short is part of any modern day Real Estate Agents marketing toolkit and is critical for success on the Internet. More and more buyers and sellers (80% according to USA Today 2007) are going on line to delve into their market and pricing before they even pick up the phone to call an agent.
There are 2 types of SEO to contemplate when you are looking at moving forward on an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.
You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. We are offering these free SEO videos to Real Estate Agents so that you can learn both aspects of this critical process. Lets have a discussion about our onsite Optimization video at this juncture.
Our onsite optimization video will be by and large primarily concerned with showing you what are the crucial factors to your onsite optimization. Our free videos offer anyone with a simple level of website understanding with a way to manipulate and develop your site so that you can improve your sites standings in the search engines and show that your site is worth visiting.
The initial step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but critical onsite factor in search engine algorithms. Folks often have the same titles on every page but page titles are seen by search engines as a indicator to a pages topic. A high-quality title should be key phrase rich and be specific to the content of the page. This is the beginning of good information architecture (a sites layout). It is perfect for every topic within your website to have its own page.
If you promote beach front land, have a page for that. If you market in Miami have a page for that, if you sell Lofts have a page for that. This enables you to optimize a page for a very focused set of key phrases. The Search engines prime job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
After that comes the key page subject matter and this should also be defined and clarified by the surrounding subject matter. Writing good quality and distinctive content is a skill and as with anything it takes practice to get good at it. You know your subject better than most, so you can really articulate your insights in a unique way that can draw clients to you. It is essential that you remain professional and be sure that your content reads well. Just be natural in the use of your keywords and phrases, and as you are writing just sprinkle them in the beginning and end of your articles.When the search engines visit your site, they look at the density of your keywords and if it is excessive they consider it keyword stuffing. This method will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. Poor experiences on your site usually end with your prospects leaving your site quickly, this is called bounce rate..
If you are careful to pick a domain name that is keyword specific to your target keyword or has your target word this will assist you with ranking higher on the page.. But if you have a site name already don’t worry as your content and page headers will make up for this over time. If you decide to develop a number of sites, as many top sellers do then next go round include key phrases relating to page content. It is useful if your site names can be both short and memorable. Have your main phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property.
One overlooked item of onsite optimization is using image ALT text. The search engines index your images so using keyword rich names here can be to your advantage. There are readers that are used by the visually impaired that read the tags on your images, so using alt text is also a courtesy to people have web accessibility issues. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hamper usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.
As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should contain key phrase variations such as pluralizations along with a keyword rich narrative of your site that clients will read on the search engine page results. In view of the fact that these specify the subject of your page it is viewed by search engines as an guide to the key phrases being targeted for that page and that page only.
It is valuable to appreciate that each of these onsite SEO factors are important. So as you build your page, or have your web master attend to it, or the kid down the block, start at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Want to learn about SEO? See our free training at Real Estate SEO Training blog.
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Tags: Online Marketing, Real Estate, real estate training, Sales, Search Engine Optimization, SEO, seo training
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