Twitter Can Help You In Your Real Estate Business
Nov 30, 2009 Real Estate
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At every real estate conventions, boot camps, or seminars the topic of marketing comes up. Someone will mention Facebook (that’s a whole different story) which is always closely followed by a comment about Twitter. So… let’s evaluate is Twitter worth it? If it IS worth it, how can you best use it for great results? First, lets look at just what Twitter is and what it can do for your marketing efforts.
Twitter.com is a website where anyone can create a profile and become a “micro-blogger” Twitter is like a regular blog (aka web-log) in that it lets you say anything you desire to say to anyone and everyone who will see it - with one exception. Twitter only allows you to express yourself–0 characters at a time. So it’s a little like using you cell phone to send the world a text message. When you find a profile of someone whose–0 character Twitter posts (called “tweets”) you can “follow” them - whenever they post something new, it will appear on your Twitter home screen. If someone finds YOUR profile and follows YOU, then you will be notified that someone is “following” you. Now that you know the basics, let’s talk about making this a useful and PROFITABLE tool for you.
Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. You should be posting at a minimum, once a day. Find something to “tweet” specific to real estate - something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way - when was the last time you opened and really read an email from someone attempting to sell you something?
When you give your followers something they can use or something they find fascinating (even if it ISN’T about the real estate industry) then you’ll have a chance to maintain their attention. When you gain their friendship, they’ll be more open to review what you have to say when you want to offer them something you’ve listed.
Twitter, like other social networking sites, is a good way to connect with others - just keep in the forefront of your mind that they’re people and want to be acknowledge like people. They aren’t money makers. So connect when a person follows you, send them a short personal message letting them know you appreciate it.
Remember that being upfront and transparent with people and giving thoughtful data is what Twitter is all about - the money will come if you treat people like people and post often so that your Twitter marketing is consistently on the radar! The more you do that, the larger your following will be - and the larger your following, the greater your chances of communicating with someone who needs to make a deal - which, of course, means a better chance for you to profit!
REOGoldMiner.com is a site that helps you identify REO deals and valuate them at the click of a button. We have a passion for Real Estate, internet marketing, and helping investors become the most success they can be in their real estate business.
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