Real Estate Postcard Marketing Tip: P.S. How to leave a Kiss in Your Prospects’ Mind?
Jul 30, 2009 Real Estate Investments
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The P.S. is a pick-me-upper of real estate marketing. Every copy maximized to draw customer response has a P.S.
Check your most recent real estate postcard marketing copy. Does it have a P.S.? If it doesn’t, in your next mailing just add a P.S. without changing anything else.
What should you write in your P.S.? Think of a message that you want your prospects to recall. It can just be your phone number or a recap of your free offer. It’s any line that can rev them up to respond to your real estate direct mail.
Why is the P.S. such a fundamental fixture in the copywriting world? Simply because it works, it is also pure and simple. Statistics show that after the headline of your copy, your reader will immediately turn to see who has sent the mailing. And in the process, the reader then reads the P.S. This means that if you don’t use a P.S. you’re missing out on a vital selling opportunity.
Therefore, not having a P.S. in your real estate direct marketing materials is like not having a business card. You are making a decision, not to take advantage of all the marketing opportunities that are open to you.
So what is the secret in making your P.S. really work?
Write your real estate marketing P.S. as an informative and engaging introduction–just like a headline. This is because your prospects usually read your P.S. first, before the body of your real estate direct mail. Your message in the P.S. should then be discussed fully in your real estate direct mail.
It is also important to make the content of your P.S. short but substantial. Make sure to boost the content with powerful words but avoid making it long. Prospects hate it when your P.S. contains too many sentences.
There is a big difference in writing P.S. in a personal letter and in writing a P.S. in a real estate marketing postcard. You may have to re-edit your P.S. a couple of times before deciding which one you think is the best one to use.
Other real estate marketing investors find it effective as well to write the headline first in their copy, followed by the P.S., then putting the main content of your offer at the last part. This is another way of making your real estate marketing postcard more appealing to your prospects.
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