Real Estate Postcard Marketing Tip: Double Your Efforts When Choosing Mailing Lists
Jul 5, 2009 Real Estate Investments
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The most common mistake committed by investors for their initial marketing campaign is the failure to recognize the importance of mailing list. If you want your real state investing firm to gain more customers, you must take notice of this.
A good mailing list is an integral part in the success of a direct marketing campaign. Every experienced marketing professional already know this for a fact. They highly prioritize the process of choosing their mailing lists aside from the basic focus on their headlines and offers.
An experienced real estate marketing professional uses a formula called the 40-20-40 law wherein his direct marketing tasks are divided.
When working on your real estate direct mails, you should allocate 40% of your time and energy in crafting your offer; 20% should be allocated for design and content; and the last 40% to analyzing what mailing lists to choose and how to further refine it.
So begin with choosing the right list. First, by making sure you use a list broker. Today, you can rent a list of names in just about any category imaginable - and many even the most vivid of your dreams can’t imagine.
Ask questions you really need to know. Make sure that the list is fresh and updated. Ask him to provide you with the information like the company the list originated from and the process how they created the list. Ask if the duplicates can be removed from the list and if the list can be given to you in various formats.
Be a smart mailing list shopper and ask productive questions. How fresh is the data on the list? Where did the list originate? Or from which companies did the data broker acquire the list? Can duplicates be taken out from the list? In what form will the data be given to you?
Make sure to give him precise details such as the exact location of the customers you want in the list.
Know your intentions. This means know exactly what your mailing want to do. Is this a mailing to generate leads for you to follow up on? Or you are anticipating this campaign to produce some sales? It really does make a difference. And your list broker can help you do this.
Be clear about your objectives. So these are the basic things you should consider in assessing which lists are correct for your real estate marketing campaign. And yes, the effort required is double than what most real estate investors believe.
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