Are You An Attention-Getter?
Aug 1, 2009 Real Estate
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Not long ago, I took my kids to a county fair, here in Ohio. It was a large fair with a lot to do. My kids had a blast. As we walked through the fair, I began to hear an advertisement playing over the loud speakers. The advertisement offered us an opportunity to see Myrna the Mermaid. Myrna is part human, part mermaid and lives in a little gold fish bowl.
The price to see Myrna was only $1. So I slapped $4 down for my family to see here. I did it because I thought it might make a good blog post. My wife thought I was the dumbest guy at the fair.
She might have been right. There was no line to see Myrna, and I wondered if I had been the only one suckered all day.
So we paid to see Myrna and were guided up some steps and instructed to look through a tiny window. Sure enough, there was a fish bowl with a mermaid in it, waving to us every time we peeked through the window. I don’t know how they did it; a reflection projected onto the fish bowl, maybe? Doesn’t matter.
Why?
Because the marketing was fantastic.
After we left Myrna, we started hearing another message on the loudspeakers, this time for The Amazing Gorilla Girl.
To see he Amazing Gorilla Girl, we had to pay $2.00 each. My wife flat out refused when asked. She was embarrassed enough from Myrna. Too bad!I really wanted to see the Amazing Gorilla Girl.
The Gorilla Girl marketing was magical, too. “See her change right before your eyes!” “Beautiful Girl” “Terrifying Gorilla!” It reminded me of the legendary P.T. Barnum!I read about book about P.T. Barnum years ago. It was very informative.
The speakers surrounding the Amazing Gorilla blared comments such as: “Don’t enter if you have a history of fainting.” Don’t enter if you are pregnant.” This was awesome stuff! Every single phrase they said made me want to see her more.
I had no idea that I was going to get such a fantastic marketing lesson at the fair. Maybe now I can write off all of the money I spent throughout the day.
There is a great deal to learn from this type of marketing. The biggest lesson is how to get the attention of your prospects. I’m sure everyone at the fair heard about the Amazing Gorilla Girl. I’m not sure how many paid to see her.
Does everyone in your market know you? If not, why not?
I’m sure you have competition in your area, which means you have to find a way for your marketing to stand out from the rest. You can have the best service around, even a compelling message to market, but if you don’t first get people’s attention in your marketing, it won’t matter.
You have to have a mermaid.
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